The biggest problem for the climate change fight isn’t technology – it’s human psychology. When Per Espen Stoknes looked at polls going back to 1989 assessing the level of public concern about climate change in 39 different countries, he found a surprising pattern in the data.
“Incredibly enough, it shows that the more certain the science becomes, the less concern we find in richer Western democracies,” he said. “How can it be that with increasing level of urgency and certainty in the science, people get less concerned?”
Read the interview here